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El periodista i professor Alfred Picó, després d'anys d'investigació i experiència en el món comunicatiu, explica per primera vegada 100 idees per millorar la nostra comunicació (personal i professional). Com s'escriu un correu electrònic eficaç? Per què el WhatsApp provoca tants malentesos? Com han de comunicar les empreses? I les institucions? Com es redacta un text a Facebook i Twitter? Com es transforma una notícia negativa en positiva? Podem millorar la nostra comunicació sentimental? Sabries presentar-te en 60 segons? Quines tècniques periodístiques podem aplicar a la nostra vida quotidiana? El llibre és un treball rigorós, innovador, sense precedents i de rabiosa actualitat. Perquè les persones i les empreses hem de comunicar. Sense comunicació som tan invisibles com vulnerables. Però hem de comunicar amb eficàcia i encert. Aquest llibre només té un objectiu: ajudar-te.   _"Editat amb la col·laboració del Departament de Cultura de la Generalitat"_

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Color: Magnum (12-56)    Style: Single Pack

#1 NEW YORK TIMES BESTSELLER / #1 WALL STREET JOURNAL BESTSELLER / #1 PUBLISHER'S WEEKLY BESTSELLER / #1 AMAZON BESTSELLER No American leader has accomplished more for his state than Governor Ron DeSantis. Now he reveals how he did it. He played baseball for Yale, graduated with honors from Harvard Law School, and served in Iraq and in the halls of Congress. But in all these places, Ron DeSantis learned the same lesson: He didn’t want to be part of the leftist elite. His heart was always for the people of Florida, one of the most diverse and culturally rich states in the union. Since becoming governor of the Sunshine State, he has fought—and won—battle after battle, defeating not just opposition from the political left, but a barrage of hostile media coverage proclaiming the end of the world. When he implemented COVID-19 policies based on evidence and focused on freedoms, the press launched a smear campaign against him, yet Florida’s economy thrived, its education system outperformed the nation, and Florida’s COVID mortality rate for seniors was lower than that in thirty-eight states. When he enacted policies to keep leftist political concepts like critical race theory and woke gender ideology out of Florida’s classrooms, the media demagogued his actions, but parents across Florida rallied to his cause. Dishonest attacks from the media don’t deter him. In fact, DeSantis keeps racking up wins for Floridians. In 2022, the governor delivered a historic, record-setting victory, winning by nearly 20 points and more than 1.5 million votes. A firsthand account from the blue-collar boy who grew up to take on Disney and Dr. Fauci, The Courage to Be Free delivers something rare from an elected leader: stories of victory. This book is a winning blueprint for patriots across the country. And it is a rallying cry for every American who wishes to preserve our liberties. This is more than a memoir—it’s a playbook for victory. * Conservative Leadership: From the ball fields of Yale to the halls of Congress and the battlefields of Iraq, discover the firsthand account of how a blue-collar kid developed the courage to lead. * Fighting Woke Ideology: Go behind the scenes of the battles against leftist concepts like critical race theory and woke corporations like Disney, and learn how to win the fight for common sense. * Economic Freedom: Learn the principles behind Florida’s thriving economy, which outperformed the nation by rejecting disastrous lockdowns and focusing on individual liberty. * An American Revival: A detailed blueprint for patriots on how to defeat the leftist elite, stand up to a hostile media, and preserve American liberties for future generations.

This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation―especially difficult ones―leads to the results you want. Written in an engaging and witty style, it teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You’ll learn how to: * Respond when someone initiates aCrucial Conversationwith you * Identify and address the lag time between identifying a problem and discussing it * Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, Crucial Conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a Crucial Conversation again.

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Color: Silver

One of Silicon Valley’s most successful angel investors shares his rules for investing in startups. There are two ways to make money in startups: create something valuable―or invest in the people that are creating valuable things. Over the past twenty-five years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology startups―investments that have earned him tens of millions of dollars. Now, in this enlightening guide that is sure to become the bible for twenty-first century investors, Calacanis takes potential angels step-by-step through his proven method of creating wealth in venture capital: startups. As Calacanis makes clear, you can get rich―even if you came from humble beginnings (his dad was a bartender, his mom a nurse), didn’t go to the right schools, and weren’t a top student. The trick is learning how angel investors think. Calacanis takes you inside the minds of these successful moneymen, helping you understand how they prioritize and make the decisions that have resulted in phenomenal profits. He guides you step by step through the process, revealing how leading investors evaluate early-stage companies, calculating the risks and rewards, and explains how the best startups leverage relationships with angel investors for the best results. Whether you’re an aspiring investor or a budding entrepreneur, Angel will inspire and educate you on all the ins of outs. Buckle up for a wild ride into the world of angel investing! * Angel Investing 101: Learn the step-by-step process for evaluating new ventures, calculating risks and rewards, and spotting the technology startups that can generate massive wealth. * Silicon Valley Secrets: Get an insider’s guide to how the best angel investors think, prioritize, and make the decisions that result in phenomenal, life-changing profits. * Mastering Deal Flow: Discover how to get access to the best deals and how the top founders leverage relationships with their investors for the best results, even if you didn’t go to the right schools. * Startup Valuation: Understand the difference between pre-traction and post-traction companies, what determines a seed round valuation, and when to double down on your winners.

AN INSTANT #1 NEW YORK TIMES BESTSELLER! Never stop...Never forget...Just remember. Charlie Wynwood and Silas Nash have been best friends since they could walk. They've been in love since the age of fourteen. But as of this morning...they are complete strangers. Their first kiss, their first fight, the moment they fell in love...every memory has vanished. Now Charlie and Silas must work together to uncover the truth about what happened to them and why. But the more they learn about the couple they used to be...the more they question why they were ever together to begin with. Forgetting is terrifying, but remembering may be worse. Heart-stopping and utterly captivating, the complete Never Never series, now available in one volume, will leave readers breathless and believing in the power of love. Perfect for fans of: * Verity, Too Late and The Wives * New Adult and Coming of Age stories * Angsty, romantic suspense * First loves and second chances * Colleen Hoover, Tarryn Fisher, Mia Sheridan and Lucy Score Don't miss the bestselling romantic mystery— Now available in a stunning hardcover Collector's Edition featuring nine exclusive illustrations, a foil-stamped case, beautifully sprayed edges and custom designed endpapers!

The story of the idealists, technologists, and opportunists fighting to bring cryptocurrency to the masses. In their short history, Bitcoin and other cryptocurrencies have gone through booms, busts, and internecine wars, recently reaching a market valuation of more than $2 trillion. The central promise of crypto endures—vast fortunes made from decentralized networks not controlled by any single entity and not yet regulated by many governments. The recent growth of crypto would have been all but impossible if not for a brilliant young man named Vitalik Buterin and his creation: Ethereum. In this book, Laura Shin takes readers inside the founding of this novel cryptocurrency network, which enabled users to launch their own new coins, thus creating a new crypto fever. She introduces readers to larger-than-life characters like Buterin, the Web3 wunderkind; his short-lived CEO, Charles Hoskinson; and Joe Lubin, a former Goldman Sachs VP who became one of crypto’s most well-known billionaires. Sparks fly as these outsized personalities fight for their piece of a seemingly limitless new business opportunity. This fascinating book shows the crypto market for what it really is: a deeply personal struggle to influence the coming revolution in money, culture, and power.

This is one man’s chronicle, at times indignant and at others reflective, of an extraordinary moment in the history of the world, a moment of crisis whose eventual resolution will have far-reaching consequences for our children and their children. The author is Professor Thomas Harrington. His primary field of study is Hispanic culture and history, with a focus on Catalonian language, history and nationalism. With a deep knowledge of the life of a particular region and language group, he cultivated a keen insight into the difference between what is authentic and organic to a social order and what is exogenous and imposed by a ruling-class structure. He has a particular curiosity about the latter. His profound awareness of this power in operation in world events allowed him to see what so many others missed: namely he knew something was very off about the Covid response from the beginning. It’s to the eternal disgrace of so many elites in the political, economic, cultural, and academic world that so many participated in the “great reset” and, further, that so many who did not participate remained silent even as essential social, market, and cultural functioning was systematically dismantled by force with the full participation of the commanding heights of society. Privileged people, whose educational background putatively provided them with greater critical thinking skills than most, and hence an enhanced ability to see through the barrage of propaganda, fell immediately and massively into line. Not only did we see them overwhelmingly accept the government’s repressive, unproven and often patently unscientific measures to contain the Covid virus, but watched many of them emerge online and in other public forums as semi-official enforcers of repressive Government policies and Big Pharma marketing pitches. They mocked and ignored world-class doctors and scientists, and anyone else who expressed ideas that were at variance with official government policies. They told us, ridiculously, that science was not a continuous process of trial and error, but a fixed canon of immutable laws, while promoting, on that same absurd basis, the establishment and enforcement of medical apartheid within families and communities. In the name of keeping their children safe from a virus that could do them virtually no harm, they greatly impeded their long-term social, physical and intellectual development through useless mask-wearing, social distancing and screen-based learning. And in the name of protecting the elderly, they promulgated medically useless rules that forced many older people to suffer and die alone, deprived of the comfort of their loved ones. Many of these people, who by dint of their educational backgrounds should have found it more easy than most to go to the primary sources of scientific information on the virus and the measures taken to lessen its impact, chose in large numbers—with doctors being very prominent among them—to instead “educate” themselves on these important matters with curt summaries derived from the mainstream press, social media or Pharma-captured agencies like the CDC and the FDA. This, paradoxically, while millions of intrepid and less credentialed people with a greater desire to know the truth, often became quite knowledgeable about the actual state of ’the science.” This devastating case of class abdication—which essentially turned the old adage about “To whom much is given, much is expected” on its head—is a central focus of this book. It was the treason of experts.

An eccentric classic of Zen poetry When Zen master Ikkyu Sojun (1394-1481) was appointed headmaster of the great temple at Kyoto, he lasted nine days before denouncing the rampant hypocrisy he saw among the monks there. He in turn invited them to look for him in the sake parlors of the Pleasure Quarters. A Zen monk-poet-calligrapher-musician, he dared to write about the joys of erotic love, along with more traditional Zen themes. He was an eccentric and genius who dared to defy authority and despised corruption. Although he lived during times plagued by war, famine, rioting, and religious upheaval, his writing and music prevailed, influencing Japanese culture to this day. "Ikkyu scandalized the Zen community of his day and is likely to scandalize some readers even now—his short poems are simultaneously bawdy, abrupt, vulgar, and reverential... It is impossible not to love the velocity and variety of his verse."—The Philadelphia Inquirer "Stephen Berg is exactly the right poet to have translated these poems."—Hayden Carruth, The Hudson Review "A deeply sensual man, Ikkyu had little patience for the fussiness of monastic life and ritual... What is especially appealing about Ikkyu's poetry is the way his sensuality infuses his Zen sensibility."—American Book Review Stephen Berg (1934-2014) was the founder and editor of American Poetry Review. Also available by Stephen Berg Steel Cricket PB $16.00, 1-55659-075-X • CUSA New & Selected Poems PB $12.00, 1-55659-043-1 • CUSA

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Style: Standard    Pattern Name: Pedal+ Instrument Cable