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El periodista i professor Alfred Picó, després d'anys d'investigació i experiència en el món comunicatiu, explica per primera vegada 100 idees per millorar la nostra comunicació (personal i professional). Com s'escriu un correu electrònic eficaç? Per què el WhatsApp provoca tants malentesos? Com han de comunicar les empreses? I les institucions? Com es redacta un text a Facebook i Twitter? Com es transforma una notícia negativa en positiva? Podem millorar la nostra comunicació sentimental? Sabries presentar-te en 60 segons? Quines tècniques periodístiques podem aplicar a la nostra vida quotidiana? El llibre és un treball rigorós, innovador, sense precedents i de rabiosa actualitat. Perquè les persones i les empreses hem de comunicar. Sense comunicació som tan invisibles com vulnerables. Però hem de comunicar amb eficàcia i encert. Aquest llibre només té un objectiu: ajudar-te.   _"Editat amb la col·laboració del Departament de Cultura de la Generalitat"_

A renowned economist argues for the importance of property rights in "the most intelligent book yet written about the current challenge of establishing capitalism in the developing world" (Economist) "The hour of capitalism's greatest triumph," writes Hernando de Soto, "is, in the eyes of four-fifths of humanity, its hour of crisis." In The Mystery of Capital, the world-famous Peruvian economist takes up one of the most pressing questions the world faces today: Why do some countries succeed at capitalism while others fail? In strong opposition to the popular view that success is determined by cultural differences, de Soto finds that it actually has everything to do with the legal structure of property and property rights. Every developed nation in the world at one time went through the transformation from predominantly extralegal property arrangements, such as squatting on large estates, to a formal, unified legal property system. In the West we've forgotten that creating this system is what allowed people everywhere to leverage property into wealth. This persuasive book revolutionized our understanding of capital and points the way to a major transformation of the world economy.

- Includes 3 individually wrapped sets. - Ernie Ball Slinkys are played by legends around the world including Slash, Jimmy Page, Metallica, Eric Clapton, and more. - Premium materials and craftsmanship ensure reliable, long-lasting guitar strings, perfect for professionals and beginners alike. - For decades, Slinkys have provided players with exceptional tone and consistency across the entire fretboard. - Burly Slinkys are ideal for players who prefer a heavier set of strings for thicker tone and more tension.

Color: Burly (11-52)    Style: 3-Pack

There are shelves of memoirs about overcoming the death of a parent, childhood abuse, rape, drug addiction, miscarriage, alcoholism, hustling, gangbanging, near-death injuries, drug dealing, prostitution, or homelessness. Cupcake Brown survived all these things before she’d even turned twenty. And that’s when things got interesting…. You have in your hands the strange, heart-wrenching, and exhilarating tale of a woman named Cupcake. It begins as the story of a girl orphaned twice over, once by the death of her mother and then again by a child welfare system that separated her from her stepfather and put her into the hands of an epically sadistic foster parent. But there comes a point in her preteen years—maybe it’s the night she first tries to run away and is exposed to drugs, alcohol, and sex all at once—when Cupcake’s story shifts from a tear-jerking tragedy to a dark comic blues opera. As Cupcake’s troubles grow, so do her voice and spirit. Her gut-punch sense of humor and eye for the absurd, along with her outsized will, carry her through a fateful series of events that could easily have left her dead. Young Cupcake learned to survive by turning tricks, downing hard liquor, partying like a rock star, and ingesting every drug she could find while hitchhiking up and down the California coast. She stumbled into gangbanging, drug dealing, hustling, prostitution, theft, and, eventually, the best scam of all: a series of 9-to-5 jobs. But Cupcake’s unlikely tour through the cubicle world was paralleled by a quickening descent into the nightmare of crack cocaine use, till she eventually found herself living behind a Dumpster. Astonishingly, she turned it around. With the help of a cobbled together family of eccentric fellow addicts and “angels”—a series of friends and strangers who came to her aid at pivotalmoments—she slowly transformed her life from the inside out. A Piece of Cake is unlike any memoir you’ll ever read. Moving and almost transgressive in its frankness, it is a relentlessly gripping tale of a resilient spirit who took on the worst of contem-porary urban life and survived it with a furious wit and unyielding determination. Cupcake Brown is a dynamic and utterly original storyteller who will guide you on the most satisfying, startlingly funny, and genuinely affecting tour through hell you’ll ever take. When it came time for me to talk, I wasn’t sure which parts of my past to tell, which to keep secret, and which to pretend never happened. Uncle Jr. had already seen the welts on my back, so he wasn’t too surprised when I told them about some of the physical abuse I endured at Diane’s. Everyone else hit the roof, except Daddy. He got really quiet and started balling and unballing his fists. I continued my update. Experience had taught me that adults have trouble accepting the idea of children having sex. I decided that from then on, that part of my life never happened. I picked up the story by telling them about Fly, the Gangstas, and getting shot. I was dying for a cigarette. So it seemed a good time to announce that I smoked cigarettes—and weed. After a moment Sam looked at me, smiled, and handed me one of her Marlboros. I preferred menthols, but beggars can’t be choosers. I kicked back, took a long drag, and closed my eyes. Daddy and Jr. were silent. They seemed a bit shocked and unsure about how to respond. “Well, Cup,” Jr. said, “it’s a little too late to be trying to raise you now. But those cigarettes will kill you. And weed will only lead you to stronger drugs.” He didn’t know how right he was. But for me, it was too late to be worrying about stronger drugs—the only worrying I did was whether I could find a connection to get some. So I just smiled, nodded, and took another hit off my cigarette. The eerie quiet returned. —from A Piece of Cake Also available as a Random House AudioBook and eBook.

TIME-TESTED, ROCK-SOLID ADVICE THAT HAS CARRIED THOUSANDS OF NOW SUCCESSFUL PEOPLE UP THE LADDER OF SUCCESS IN THEIR BUSINESS AND PERSONAL LIVES A classic book that gave birth to the self-help industry, How to Win Friends and Influence People is a phenomenal bestseller, having sold over 15 million copies worldwide and still going strong. It has been translated into 31 languages and is on Time magazine's list of 100 most influential books of all time. Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order to get along well with them to make your life more rewarding. Carnegie believed that financial success, to a very large extent, depends on 'the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.' He teaches these skills through fundamental principles of dealing with people so that they feel important and appreciated. He also details techniques for handling people without making them feel manipulated. This book will teach you how to: ●Think new thoughts, get out of a mental rut, acquire new visions and discover new ambitions ● Increase your popularity and make friends quickly and easily ● Increase your influence, prestige and the ability to get things done ●Become a better speaker and a more effective conversationalist ●Avoid arguments and keep your communication smooth and pleasant Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. One of the world's best-known self-made billionaire, Warren Buffett, has said that this is the book that changed his life.

La labor -crucial- de Menger en la historia del pensamiento económico se desarrolló en una doble vertiente. Por un lado, en el enfoque subjetivista e individualista -el individualismo metodológico- de la teoría del valor y de los precios y, en general, de las diversas categorías económicas. Fruto de este enfoque fueron sus Principios de Economía Política que, junto con la Theory of Political Economy de Jevons (Walras vino más tarde), constituyeron el arranque de lo que se ha dado en llamar la revolución marginalista en teoría económica. La otra gran aportación de Menger fue su defensa de la teoría frente a las dominantes corrientes positivistas e historicistas. Su lúcida participación en la gran polémica sobre el método -la Methodenstreit– se concretó en uno de los más sugestivos libros sobre metodología de las ciencias sociales, sus famosas Untersuchungen. En palabras de Hayek, para los historiadores resulta incuestionable que la posición poco menos que excepcional alcanzada por la Escuela Austriaca en el proceso del desarrollo de la Economía política se debe casi en su totalidad a los fundamentos sobre los que la asentó este gran economista, aunque la fama de la Escuela cara al exterior y el desarrollo de algunas partes esenciales del sistema se debieran a sus brillantes seguidores como Eugen von Böhm-Waberk, Friedrich von Wieser, Ludwig von Mises [y el propio Hayek]. En relación concretamente con la presente obra, Knut Wicksell no dudó en afirmar que «desde los Principios de Ricardo ninguna obra ha tenido tan gran influencia sobre el desarrollo de la ciencia económica como los Principios de Menger».

In the beginning, there was Menger. It was his Principles of Economics that reformulated — and really rescued — economic science from the theoretical errors of the old classical school.Menger set out to elucidate the precise nature of economic value, and to root economics firmly in the real-world actions of individual human beings. In Principles of Economics, he advances the theory that the marginal utility of goods is the source of their value, rather than the labor inputs that went into making them. The implication of this theory is that the individual mind is the source of economic value — a point that touched off the marginalist revolution and started a departure from the flawed classical view of economics.For this reason, Carl Menger (1840–1921) is considered to be the founder of the Austrian School of economics. Principles of Economics is the book that Ludwig von Mises said turned him into a real economist. What's striking is how, nearly a century and a half later, the book still retains the incredible power of both its prose and its relentless logic.The Mises Institute's new edition features a new foreword by Peter G. Klein, which summarizes Menger's contribution and places him in the history of ideas. Klein also explains Menger's continued relevance in present times. F.A. Hayek contributes the introduction.Economics students still say that it is the best introduction to economic logic ever written. The book also deserves the status of a seminal contribution to science in general. Truly, no one can claim to be well read in economics without having mastered Menger's argument.To search for Mises Institute titles, enter a keyword and LvMI (short for Ludwig von Mises Institute); e.g., Depression LvMI

- 【Whole Separate Bags Designed】Whole divider that can be taken out, Put it in, 18 layers for All kinds of Cables& Accessories. Double compartment mesh pocket on the cover, Another 2 big zipper pocket outside, are used to hold small items of any size - 【Heavy Duty Material】Made by Nylon, With Pearl cotton Around. Anti-fall, Scratch-resistant and Durable, Good Protection. Strong webbed handles, Padded shoulder strap，Easy to carry everywhere.It is also sturdy, has a comfortable carry handle and a shoulder strap which means you could carry it on your shoulder and take another item at the same time if you wished - 【Great Organizer】Extra Large Travel Gig Band Cable File Bag:30"x11"x14.5".You can keep all the cables seperate for quicker set up and break down times and this bag is perfect for that.This is probably a great bag to use for small accessory cables and effect boxes, Also for mic cables or reasonable length power cables - 【Multi Function】It can help you cut gig setup and teardown time a lot. Having all my cables in exactly the right place and the same place each time, it will be much faster setup and teardown. and it can help you reduce another bag or any other accessaories - 【For Travel】Travel with Ease and Style: This travel file holder will keep all your important things organized, in one place and ready to go. Great for the office to keep everything within reach

Color: Black-Grey   

- Includes 3 individually wrapped sets - Ernie Ball Slinkys are played by legends around the world including Slash, Jimmy Page, Metallica, Eric Clapton, and more - Preferred by players across many genres, Regular Slinky’s 10-to-46 gauge has become the industry standard - Element Shield Packaging prolongs string life and keeps strings as fresh as the day they were made - Bright, balanced tone

Color: Regular (10-46)    Style: 3-Pack

- Incluye 3 juegos individuales envueltos - Las cuerdas Slinky de Ernie Ball son las elegidas por leyendas de la música como Slash, Jimmy Page, Metallica, Eric Clapton y muchos más - Las cuerdas Burly Slinky de Ernie Ball son óptimas para los músicos que prefieren un juego de cuerdas más grueso para tener un tono de envergadura y tensión - Tono alegre y equilibrado - Fabricación en California (EE. UU.) con los materiales más recientes y de la óptima calidad

Color: Burly (11-52)    Nombre de estilo: 3 paquetes

- Includes 3 individually wrapped sets. - Ernie Ball Slinkys are played by legends around the world including Slash, Jimmy Page, Metallica, Eric Clapton, and more. - Premium materials and craftsmanship ensure reliable, long-lasting guitar strings, perfect for professionals and beginners alike. - For decades, Slinkys have provided players with exceptional tone and consistency across the entire fretboard. - Primo Slinky’s 9.5-to-44 gauge sits right between our two most popular sets: Regular Slinky and Super Slinky.

Color: Primo (9.5-44)    Style: 3-Pack

- Ernie Ball Slinkys are played by legends around the world including Slash, Jimmy Page, Metallica, Eric Clapton, and more - Mega Slinkys resemble our popular Power Slinky set but with just slightly less tension on the higher strings - Element Shield Packaging prolongs string life and keeps strings as fresh as the day they were made - Bright, balanced tone - Made in California, USA with the finest and freshest materials

Color: Mega (10.5-48)    Style: Single Pack