The foundational and wildly popular go-to resource for the science of influence and persuasion―a renowned international bestseller, with over 5 million copies sold―now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini―New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion―explains the psychology of why people say yes and how to apply these insights on human behavior ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucial aspect of behavioral science surprisingly easy to understand. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science in your own decision-making. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader―and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles of social psychology, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: * Reciprocation * Commitment and Consistency * Social Proof * Liking * Authority * Scarcity * Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research―including a three-year field study on what leads people to change―Influence, New and Expanded EPB is a comprehensive guide to using these principles to move others in your direction.
One of Silicon Valley's most successful angel investors shares his rules for investing in startups. There are two ways to make money in startups: create something valuable--or invest in the people that are creating valuable things. Over the past twenty-five years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology startups--investments that have earned him tens of millions of dollars. Now, in this enlightening guide that is sure to become the bible for twenty-first century investors, Calacanis takes potential angels step-by-step through his proven method of creating massive wealth: startups. As Calacanis makes clear, you can get rich--even if you came from humble beginnings (his dad was a bartender, his mom a nurse), didn't go to the right schools, and weren't a top student. The trick is learning how angel investors think. Calacanis takes you inside the minds of these successful moneymen, helping you understand how they prioritize and make the decisions that have resulted in phenomenal profits. He guides you step by step through the process, revealing how leading investors evaluate new ventures, calculating the risks and rewards, and explains how the best startups leverage relationships with angel investors for the best results. Whether you're an aspiring investor or a budding entrepreneur, Angel will inspire and educate you on all the ins of outs. Buckle up for a wild ride into the world of angel investing! This audiobook edition of Angel includes exclusive bonus one-on-one interviews with Jason Calacanis and professional angel investors. Featured are Founders Fund Partner Cyan Banister, multiple start up investor Gil Penchina, Founding Partner at XG Ventures Andrea Zurek, and serial entrepreneur and start up mentor Ed Roman.
Humanity is at a crossroads. Never have we had so much potential to do good in the world or literally transform our civilization into transnational gulags. Almost 175 Years have passed since the Communist Manifesto was written and circulated by Marx and Engels. Some statistics point to it being one of the most widely read and distributed works of political science and economics, although the core ideology has led to hundreds of millions of murders worldwide by those who fervently 'believed' and 'reformed' society by its decrees. It's about time something was written to help challenge and potentially unwind some of the moral, intellectual, social, and economic damage done since. * Why is it that an idea with a consistent failure rate draws more young people to it than ever before? * What is it about the original book that's so infectious that it continues to influence people around the world almost two centuries later? * What elements of the original text are accurate observations, and what conclusions are drawn ignorant of human psychology and praxeology that lead to devastating consequences? We wrote The UnCommunist Manifesto to answer these questions and much more. We emulated the format and length of the Communist Manifesto, so it is a sharp, concise and lucid read, but the message contained is a reminder for people to reach upward and become better versions of themselves instead of renouncing individual responsibility by classifying themselves into static groups and intellectually validating their desire to bring others down to their level. One goal was to change the axis of the “struggle.” Marx and Engels outlined it as “a struggle between two classes’, whom an individual is arbitrarily assigned to based on their material wealth. We reject this and assert that the real struggle is between individual autonomy, sovereignty, and responsibility versus the collectivist tendency toward group identity politics, rights, entitlements, and co-dependencies. Between cooperation and coercion. It always has been. We hope to see it used as an inspirational text in the years ahead as Individuals seek to maintain autonomy and claim sovereignty while the collective seeks to coerce. Our longer-term hope is that this text can be a beacon of hope, sanity, and sense in a world being swallowed up by the envy inherently justified by Marxist doctrine. Humanity is at a crossroads. We never had so much potential to do good in the world or literally transform our civilization into transnational gulags. The siren call of Marxist entropy is stronger than ever. The greatness and sanctity of the individual and the soul must counter it. May this book be not just an answer to the misguided, nihilistic, and often dangerous ideology of Marxism, but a message of hope, responsibility, and liberty for all. This is the first edition, and we hope that you find deep meaning within it. Aleks Svetski & Mark Moss
The acclaimed New York Times bestselling history of financial crises Throughout history, rich and poor countries alike have been lending, borrowing, crashing, and recovering their way through an extraordinary range of financial crises. Each time, the experts have chimed, “this time is different”—claiming that the old rules of valuation no longer apply and that the new situation bears little similarity to past disasters. With this breakthrough study, leading economists Carmen Reinhart and Kenneth Rogoff definitively prove them wrong. Covering sixty-six countries across five continents and eight centuries, This Time Is Different presents a comprehensive look at the varieties of financial crises—including government defaults, banking panics, and inflationary spikes—from medieval currency debasements to the subprime mortgage catastrophe. Reinhart and Rogoff provocatively argue that financial combustions are universal rites of passage for emerging and established market nations. A remarkable history of financial folly, This Time Is Different will influence financial and economic thinking and policy for decades to come.
- Custom three-capsule array: This professional USB mic produces clear, powerful, broadcast-quality sound for YouTube videos, Twitch game streaming, podcasting, Zoom meetings, music recording and more - Blue VO!CE software: Elevate your streamings and recordings with clear broadcast vocal sound and entertain your audience with enhanced effects, advanced modulation and HD audio samples - Four pickup patterns: Flexible cardioid, omni, bidirectional, and stereo pickup patterns allow you to record in ways that would normally require multiple mics, for vocals, instruments and podcasts - Onboard audio controls: Headphone volume, pattern selection, instant mute, and mic gain put you in charge of every level of the audio recording and streaming process - Positionable design: Pivot the mic in relation to the sound source to optimize your sound quality thanks to the adjustable desktop stand and track your voice in real time with no-latency monitoring - Plug 'n Play: Set up the computer microphone in seconds with the included desktop stand or connect directly to a mic stand or boom arm and instantly start recording and streaming on Mac or PC
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From the #1 New York Times bestselling author of Reminders of Him and It Starts with Us, a “brave and heartbreaking novel that digs its claws into you and doesn’t let go, long after you’ve finished it” (Anna Todd, New York Times bestselling author) about a young woman in a new relationship who can’t stop thinking about her first love. Lily hasn’t always had it easy, but that’s never stopped her from working hard for the life she wants. She’s come a long way from the small town where she grew up—she graduated from college, moved to Boston, and started her own business. And when she feels a spark with a gorgeous neurosurgeon named Ryle Kincaid, everything in Lily’s life seems too good to be true. Ryle is assertive, stubborn, maybe even a little arrogant. He’s also sensitive, brilliant, and has a total soft spot for Lily. And the way he looks in scrubs certainly doesn’t hurt. Lily can’t get him out of her head. But Ryle’s complete aversion to relationships is disturbing. Even as Lily finds herself becoming the exception to his “no dating” rule, she can’t help but wonder what made him that way in the first place. As questions about her new relationship overwhelm her, so do thoughts of Atlas Corrigan—her first love and a link to the past she left behind. He was her kindred spirit, her protector. When Atlas suddenly reappears, everything Lily has built with Ryle is threatened. An honest, evocative, and tender novel, It Ends with Us is “a glorious and touching read, a forever keeper. The kind of book that gets handed down” (USA TODAY).
Celebrate St. Patrick's Day with the #1 New York Times and USA Today Bestselling Laugh-out-loud Holiday Adventure for Kids! You've been planning night and day, and finally you've created the perfect trap with shamrocks, pots of gold, and rainbows galore! Now all you need to do is wait. Is this the year you'll finally catch the leprechaun? Start a St. Patrick's Day tradition with this fun and lively children's picture book and get inspired to build leprechaun traps of your own at home or in the classroom! Laugh along in this zany story for kids that blends STEAM concepts with hilarious rhymes and vibrant illustrations! How to catch a leprechaun? It's tougher than you think! He'll turn your whole house upside down. He's quicker than a wink! Also in the How to Catch Series: * How to Catch a Unicorn * How to Catch the Easter Bunny * How to Catch an Elf * How to Catch a Monster * How to Catch a Turkey * and more! Happy Birthday, How to Catch! Celebrate the 10 Year Anniversary with How to Catch a Leprechaun!
- IN THE BOX: 50-foot XLR male to female microphone cable for XLR-compatible PA systems, speakers, and other sound equipment - CLEAR TRANSMISSION: All-copper conductors with inner copper spiral shielding to reduce noise interference - DURABLE DESIGN: Zinc alloy 3-pin connectors with nickeling; protective metal housing and flexible 6.0mm PVC jacket - USES: Designed for studio recording and live sound
Size: 50 Feet Style: 1-Pack
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